Media and Diversity Case study : BBC and reporting minorities


Photo by Ambro

Britain is considered a super diverse community, where people from various ethnicities share the same identity and live under one roof.

As a result, the media is expected to include and represent all those ethnicities on equal basis to fully integrate various groups in the society and public sphere.

However, the fact is that not until recently, groups other than Britons were either underrepresented in the media or stereotyped.

The BBC`s funding is based on license fees which is payed by the citizens, and if a group is rarely represented or stereotyped, they can simply refuse to pay the license fee and that will negatively affect the network.

As the numbers of immigrants and citizens of different ethnicities rose vastly in the last 20 years, the main stream media led by BBC network became aware of their poor representation of those ethnicities and the negative effect that they will suffer from eventually.

As a result, a very positive initiative was launched by the BBC, where a centre for diversity practices was established to research and implement strategies that ensures the inclusion of the various groups of the society in both, the media context and the work force as well.

Those practices were based on including certain percentage of various groups in the work force, and include people from various ethnicities as presenters, staff, and interviewees.

That initiative was focusing not only on the ethnic side of the community, but all groups, including women, trans-sexuals, disabled persons, and various religions and beliefs.

The following video reveals bits and pieces of that highly successful initiative as it shows the practices and strategies of the diversity centre in the year 2012.

Whether the citizen is paying a license fee to watch the media, or receive media for free, media outlets should always consider the diversity that our societies are experiencing nowadays, and shall include various groups and ethnicities in their context and work force.

That habit must be adopted by the media because simply stereotyping or ignoring various groups in the society will always result in the disruption of the social cohesion and the division of nations, which will weaken nations in general.

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